Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Graphic design focuses on digital storytelling.
Essentially, illustration is created to interpret or accompany a text, while graphic design is used to tell a story with design.